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Our history

Beds R Us has been serving Australians since the early 1990s, helping people in our communities achieve the best rest possible by knowing their needs and providing them with the best solution available.

Not everybody’s needs are the same and not all mattresses provide support equally. This is why our Beds R Us team take pride in selecting a wide range of the finest quality Australian made products and personally guide each customer to the most supportive, comfortable and restful mattress for their needs.

The core of our range is sourced from family-owned manufacturer Sleepyhead, who have consistently led the mattress market in high-grade product and value for 80 years. Using the highest grade Australian components and rigorous quality assurance processes, they’ve developed mattresses to the highest standard.

By providing professional, specialist advice in store and recommending high-quality Australian made mattresses, our goal is to ensure that all Beds R Us customers love their bedroom.

Beds R Us members are part of the local community and have been for over 25 years. They are passionate in helping people find the best mattress for their needs. This unique network of local owners and operators working with their major Australian supplier look forward to helping people just like you find your perfect bed.

Our Journey

1980s
Sleepyhead was established in Auckland in 1935 and began exporting mattresses during the 1980s before opening several purpose-built factories in Australia. These specially designed factories have supported Beds R Us since day one, with superior locally made products.
Early 1990s
With a history in regional Australia, the people at Beds R Us have good old-fashioned values and respect the hard-working Aussie battler. Newcastle saw the first Australian Beds R Us store open with Dick and Don’s Beds R Us operating in the early 1990s.

“We were the first Beds R Us store in Australia. It was like a real family happy place to work in, there were four of us there then. Our customers did get excited with the range of beds which we carried stock of.”

— Rex Hamall
(A current employee of Beds R Us Warners Bay, who was part of the original Newcastle store)

1992
Two of the earliest stores were Beds R Us Casino (Oaten’s) and Beds R Us Ingham (Reitano’s). These are both family businesses that are still trading to this day. Some families pass down their Beds R Us business from generation to generation.
2006
By the mid 2000’s there were more than 20 locally owned stores operating across Queensland, New South Wales and Victoria.
2010
The Beds R Us network continued gaining trust and support and by 2010 had doubled in number to more than 40 stores across Australia.
2018
The Beds R Us online website was launched.
2020
In 2020 Beds R Us created a new strategy using animated ads to realign our brand with our current values
Today
Since 2010 we have doubled our numbers again to over 80 Beds R Us stores Australia-wide, all of which remain completely locally owned and operated!

The Beds R Us Family

OATENS FURNITURE & BEDDING
Already selling quality Sleepyhead mattresses, Oatens was one of the first businesses in Australia to participate in the launch of Beds R Us.
AWARDS NIGHT 2018
Some happy Beds R Us members receiving awards at one of our annual conferences.
BEDS R US ATHERTON
Duffy’s Beds R Us are a truly local business to the Tableland region with over 30 years of reputable trading.
BEDS R US GRAFTON
The team at Beds R Us Grafton support local cancer patients with a girl’s night in.
BEDS R US FAMILY BUSINESSES
Many of our members are multi-generational businesses, such as Beds R Us Wendouree, serving their local community for decades.
SHARING TECHNOLOGY
All Beds R Us stores carry a variety of beds, including adjustable bases like this one seen with the team at Sassi/Beds R Us Gladstone
BEDS R US GYMPIE
The team at Gympie have operated their family-owned furniture and bedding business since 1988!
BEDS R US BUNDABERG
Locally owned and operated by Darren and Melinda Scheuer, who have been selling beds in Bundaberg for 31 years.
BEDS R US IPSWICH/BOONAH/BEAUDESERT
It has been 25 years since Beds R Us Boonah opened its doors, owned and operated by the Holdorfs. Their son, David Holdorf, is now at the helm.
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